" GAME FUTURE SUMMIT" is an in-person conference event specializing in marketing and production in the game industry, to be held on Wednesday, June 5th, 2024 at Shibuya Bellesalle First by Game8 Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Sawamura Shunsuke, hereinafter referred to as "Game8"), which operates the comprehensive game information site "Game8", and MOTTO Inc. (Headquarters: Nerima-ku, Tokyo; CEO: Sato Motoi, hereinafter referred to as "MOTTO"), which provides marketing services.
We have announced the timetable and the second round of speakers for the event.
We are planning to have over 50 industry professionals take to the stage, with over 20 sessions and an after-party. Participation is free, so please register and come along!
▼Special website & registration here
▼How to participate in the GAME FUTURE SUMMIT 2024 event
Currently, over 500 people have registered to participate in the event.
Registration will be on a first-come, first-served basis, so if you would like to participate, please apply using the form below.
■ Introduction of the timetable for the day
We have prepared a total of more than 20 programs.
*The timetable is subject to change.
*Coffee will be served from 12:00 on Stage A (basement 1). Please come early.
Details of the content program on the day (titles omitted):
▼ Stage A (1st basement floor)
13:15-13:20 "Opening Ceremony"
·Speakers:
Game8 Co., Ltd. Shunsuke Sawamura
Motoi Sato, MOTTO Co., Ltd.
14:20-15:00 "Can Japanese smartphone games survive!?"
・Moderator: Game Producer Taira Nakamura
Speaker: Takehiro Ando, DONUTS Inc.
15:00-15:10 "What are the data utilization strategies of Chinese game companies that are increasing their presence in the Japanese market? We will look at the success factors through concrete examples such as the case of "Habby", which has released hit games such as "Dada Survivor"."
Speaker: Masayuki Tsuchikawa, Thinking Data Corporation
15:20-16:00 "Maximizing game revenue with hybrid monetization strategies using in-game purchases and advertising"
・Moderator: Yu Nakamura, Skyfall Co., Ltd.
·Speakers:
Ryota Onodera, GOODROID Inc.
Junichiro Shimada, AppLovin
Fundoshi Parade Co., Ltd. Makoto Shiraishi
Skyfall Co., Ltd. Yusuke Hosoda
16:00-16:05 "What is the monetization strategy that does not depend on user charges, realized by the market-leading advertising monetization platform "SKYFLAG"? ~ A user-first format improves the service experience and increases user satisfaction ~"
Speaker: Yusuke Hosoda, Skyfall Inc.
16:05-16:10 "A 360° approach strategy to dramatically grow your gaming business"
Speaker: Kengo Sato, AppLovin
16:30-17:10 "Leaders in the game and creative industries discuss the value of advertising creativity"
・Moderator: Yutaka Matsushita, AppsFlyer Japan Inc.
·Speakers:
NextNinja Co., Ltd.
and more
17:10-17:20 "AI Unravels Winning (Value) Creative Analysis by AppsFlyer"
Speaker: Aki Maruo, AppsFlyer Japan Inc.
17:30-18:10 "Maybe you're not getting more users? How to deliver ads and evaluate them to increase your users"
・Moderator: Adways Inc. | UNICORN Inc. Sho Yamada
·Speakers:
Applibot Inc.
Bandai Namco Entertainment Inc. Kosuke Tabata
18:10-18:20 "UNICORN's efforts to steadily increase the number of users"
Speaker: Keisuke Sudo, UNICORN Inc.
▼ Stage B (2nd floor)
13:20~14:00 "Post-COVID Dramatic Changes - The Future of Games in the Mobile/PC/VR Industries"
・Moderator: Entertainment Sociologist/Re entertainment Co., Ltd. Atsuo Nakayama
·Speakers:
MyDearest Co., Ltd. Kento Kishigami
Saito Daichi, WiseSerious Co., Ltd.
Yostar Co., Ltd. Lee Hengda
14:00~14:10 "Over 250 services have been used! We will introduce the current state of Rooot, which continues to evolve, and what the future of X Promotion should be!
Speaker: Yuki Nakajima, Drecom Co., Ltd.
14:20~15:00 "Casual Games Strike Back"
・Moderator: Yudai Hatasa, Tatsumaki Games Inc.
·Speakers:
KLab Inc. Momofuku Sato
Shohei Nagaoka, GOODROID Inc.
and more
15:20~16:00 "Why can VTubers make games popular?" ~A pioneer of VTuber marketing talks about the conditions for success and failure~"
・Moderator: Motoi Sato, MOTTO Co., Ltd.
·Speakers:
VTuber Tenkai Tsukasa
ANYCOLOR Co., Ltd. Yusuke Maruta
TheSwampman Co., Ltd. Yuji Yokota
16:00~16:10 "The Importance of Influencer Communities in Game Marketing"
Speaker: Shingo Kurokawa, UUUM Co., Ltd.
16:30~17:00 "Marketing Strategy for the New Game Genre 'BCG' - The Future of Games from a Web3 Perspective"
・Moderator: Tetsuya Fujiwara, ForN Inc.
·Speakers:
SHINSEKAI Technologies Co., Ltd. Kiichi Kato
Septeni Incubate Co., Ltd.
double jump.tokyo Co., Ltd. Yukinori Matsutani
Dentsu Group Inc. Yutaka Tsubota
17:10~17:20 "【AD Promotion】The secret of creativity to conquer the AI era"
Speaker: Akihiro Sato, Mr.GAMEHIT (Maylab Co., Ltd.)
17:30~18:10 "Community Marketing from the Perspective of YouTubers and Streamers"
・Moderator: Toshiaki Waki, Side & Co.
·Speakers:
YouTuber/Streamer Kentsumeshi
GLOE Inc. Yuya Tanida
Distribution Technology Research Center Koji Makino
18:10~18:20 "What is marketing that strikes a critical chord with your audience (tentative title)?"
Speaker: Yuya Tanida, GLOE Inc.
▼C Stage (2nd floor)
14:20-15:00 "How to captivate Gen Z? A new era of game marketing led by young marketers"
・Moderator: Satoshi Hirose, FUSION Co., Ltd.
·Speakers:
OASIZ Co., Ltd. Masaru Eto
Septeni Global LLC Ayuro Tani
and more
15:00-15:10 "Build a community! Introducing Parallel's high-quality ad experience used by 5 million people"
Speaker: Parallel Corporation, Yutaka Aoki
15:20-16:00 "A talented community manager talks about how to engage with the community to ensure a title is loved for a long time"
・Moderator: Daisuke Kubo, NAVICUS Co., Ltd.
·Speakers
Alim Co., Ltd. | gum Co., Ltd. Kaori Harada
DeNA Co., Ltd. Ogura Nanashi
Community Director/Event MC, Live Broadcast MC Cotton Taro
16:00~16:10 "10 secrets to creating a community for a long-lasting title"
Speaker: Megumi Kuroki, NAVICUS
16:30~17:10 "What's next for a game marketer? - The value of game marketing experience learned by moving from the game industry to a different industry"
・Moderator: Yu Matsuhara, A'alda Japan Co., Ltd.
·Speakers:
Kensuke Shibata, Qiita Corporation
Coachette Co., Ltd. Hayashi Tateyama
Hideyuki Murayama, IRIAM Corporation
▼Special website & registration here
■ Introduction of supporting companies
For this event, we have received support and sponsorship from many companies who want to help make the event a success.
■ About GAME FUTURE SUMMIT
The theme of "GAME FUTURE SUMMIT" is "Companies involved in the game industry think about the future," and the event will feature a wide range of cutting-edge topics, focusing on development, operations, and promotion.
The content for the day will be designed around keywords for each session such as "marketing," "producing," "community," "promotional creative," "monetization," "payments," "analysis," "influencer," "streamer," "VTuber," "advertising evaluation," and "marketing careers."
Purpose of the event
・Aiming to be a base for sharing results, initiatives, and know-how to promote innovation
・Create opportunities for young people active in the industry to speak
・Contribute to the development of the industry and create a community (= become a place for interaction and cooperation)
We hope that this will be a useful reference for those working in the games industry and contribute to the development of the industry.
Event Overview
Event name: GAME FUTURE SUMMIT 2024
Date: Wednesday, June 5, 2024 13:00 start (doors open at 12:00)
Venue: Bellesalle Shibuya First (2-20 Higashi 1-chome, Shibuya-ku, Tokyo, B1, 2F)
Capacity: 500 people (planned)
Participation fee: Free
Program Overview (tentative)
panel discussion
presentation
After party (food and drinks included)
Special website URL: https://game-future-summit.jp/
X (Twitter): https://twitter.com/Game_F_S
The second round of speakers and details of the content are scheduled to be announced in early May. Information will be updated on the official website and social media accounts, so please check them out.
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