Game8 Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Sawamura Shunsuke; hereinafter referred to as Game8), which operates the comprehensive game information site "Game8," and MOTTO Co., Ltd. (Head office: Nerima-ku, Tokyo; CEO: Sato Motoi), which provides marketing services, held "GAME FUTURE SUMMIT 2024" on Wednesday, June 5, 2024. Approximately 1,000 people attended the event, and actively exchanged information and interacted with each other through sessions, presentations, and the after-party.
An archived video of the session held on the day is available on the special website.
▼Special website: https://game-future-summit.jp/
■GAME FUTURE SUMMIT 2024 Event Overview
Under the theme of "Let's all get excited about the future of the game industry," about 1,000 people involved in marketing, promotion, and production in the game industry gathered at Bellesalle Shibuya First. There were 12 sessions and 12 presentations, and the after-party was attended by many participants who enthusiastically participated and actively interacted with each other.
Event name: "GAME FUTURE SUMMIT 2024"
Date and time: Wednesday, June 5, 2024 13:15-19:50 (doors open at 12:00)
Location: Shibuya Bellesalle First B1, 2F
Contents: Talk session/presentation/after party
Organizers: Game8 Co., Ltd. / MOTTO Co., Ltd.
Sponsors:
Platinum partner: UNICORN
Gold partners: AppsFlyer Japan, Skyfall, AppLovin, Silver partners: UUUM, GLOE, Thinking Data, NAVICUS, Parallel, Maylab
Supporters: adjust, Irokoto, ByteDance, G-KIT, Septeni Global, HIKE
■ What happened on the day
■From the event participant survey (excerpts)
Approximately 1,000 people participated, and 90% gave it high marks, saying they were "satisfied with the event" and 98% saying they "want to participate again next time."
How satisfied were you with "GAME FUTURE SUMMIT 2024"?
Satisfied: 90.3% / Not Satisfied: 9.7%
Would you like to participate in the next GAME FUTURE SUMMIT?
Yes: 98.1% / No: 1.9%
■Towards the next event
We would like to proceed with planning and preparations for the next event, "GAME FUTURE SUMMIT 2025," sometime in spring or summer 2025. If you are interested in the event content or sponsorship, please feel free to contact us.
▼Contact Information
Game Future Summit Management Office
■ Archived Public Sessions
Archived videos of the sessions have been made available on the GAME FUTURE SUMMIT 2024 special website. (*These are sessions that we have received permission to make public.) We hope to share with you the atmosphere of the day and what we learned during the sessions.
・ Archive special website: https://game-future-summit.jp/
① Post-COVID-19 drastic changes: the future of games in the mobile/PC/VR industries
②Can Japanese smartphone games survive?
3) A hybrid monetization strategy that combines in-game purchases and advertising to maximize game revenue
④Maybe you haven't increased your user base? How to deliver and evaluate ads to increase your user base
5. Casual games strike back
⑥Why can VTubers make games popular? ~A pioneer of VTuber marketing talks about the conditions for success and failure~
7. Marketing strategy for the new game genre "BCG" - The future of games from the perspective of Web3
8. Community marketing from the perspective of YouTubers and streamers
9. A talented community manager talks about how to engage with the community to ensure a title is loved for a long time
10. What's next for a game marketer? - The value of game marketing experience learned by challenging a different industry from the game industry -
About GAME FUTURE SUMMIT
Under the theme of "Let's all work together to enliven the future of the game industry," people who are involved in the game industry will gather to conduct a wide range of cutting-edge programs, focusing on game marketing and production. We hope to provide a forum that will be of use to those who are active in the game industry and contribute to the development of the industry.
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